FAQ
The questions you should be asking.
Straight answers about AI content, timelines, and what the system does when it isn't sure — because a tool that automates your public reputation should be upfront about how it works.
Is this AI-generated content?
Yes — and we'd rather say so than make you guess. Every article runs a multi-stage pipeline (research, draft, humanize, brand voice, fact-check, SEO pass) and then a deterministic quality gate checks it for placeholders, repetition, keyphrase coverage, and word-count problems. Anything questionable stops in a Review queue for a human. The bar isn't "written by AI" versus "written by a person" — it's whether the article is accurate, useful, and grounded in your business. That's what the pipeline is built to guarantee.
Will Google penalize AI content?
Google's published position is that it rewards helpful content regardless of how it's produced, and penalizes mass-produced content created primarily to manipulate rankings. That second category is exactly what the system is designed not to produce: every article targets a real search with real volume, is grounded in your actual business context, is fact-checked, and passes a quality gate before a human approves it. Thin, spun, publish-and-pray content is the failure mode we engineered against.
What do I need to get started?
A website on WordPress (that's where articles publish), a Google account for the integrations, and about an hour for the setup walkthrough — the scan does most of the work of learning your business. Social accounts and Google Business Profile are optional but recommended; each one you connect becomes another distribution channel.
Do I need WordPress?
For publishing, yes — the engine publishes articles and landing pages directly to WordPress with full SEO fields, images, and schema markup. If your site is on something else, get in touch anyway; a WordPress blog on a subdirectory of your existing site is a common and workable setup.
How long until I see results?
SEO compounds, and the honest timeline reflects that: the first weeks build the content library, impressions typically show up next, and clicks follow as rankings climb. Local and lower-competition searches move faster than national ones. What you get from day one is full visibility — the strategy page shows what's being targeted and why, and the performance page shows real Google data as soon as it exists. Anyone promising page-one rankings in two weeks is selling something else.
How much of my time does it take?
After the one-time setup, about ten minutes a week: approve or fix the articles the quality gate held back, glance at the dashboard's needs-you list, and reply to any Google reviews waiting on you. A weekly digest email tells you when there's something to do — you don't need to go looking.
What happens when the AI isn't sure about something?
It stops instead of guessing. The fact-check stage flags uncertain claims, the quality gate holds suspect articles in Review with the reasons listed, and pipeline agents are instructed to ask for clarification through structured outputs rather than invent specifics — prices, credentials, service details. Nothing questionable publishes itself.
Who writes the strategy — me or the machine?
Both, honestly. The engine researches keywords from live ranking data, tracks competitor gaps, and proposes topic pillars and article angles. You confirm the pillars, register the pages that make you money, and can paste in your own keyword lists or exclude anything off-topic with a click. Every automated pick is visible on the strategy page before and after it happens.
Can my clients or team see what's going on?
Yes. You can invite people with read-only access: they see the strategy, the content, and the performance data, without any buttons to break. A monthly plain-language report email — articles published, Google traffic, top searches — goes out to client users on the 1st, written for a business owner rather than an SEO.
What does it cost?
Pricing is conversation-based while we work with early clients — it depends on publishing volume and how many projects you run. Get in touch and we'll show you what the engine would target for your business before any commitment.
See what it would target for your business.
Tell us your website and your trade — we'll show you the keyword picture and how the engine would fill it.