FAQ
The questions you should be asking.
Straight answers about AI content, timelines, and what the system does when it isn't sure — because a tool that automates your public reputation should be upfront about how it works.
Is this AI-generated content?
Yes — and we'd rather say so than make you guess. Every article runs a multi-stage pipeline (research, writing with humanization and brand voice built in, fact-check, SEO pass) and then a deterministic quality gate checks it for placeholders, repetition, keyphrase coverage, and word-count problems. Anything questionable stops in a Review queue for a human. The bar isn't "written by AI" versus "written by a person" — it's whether the article is accurate, useful, and grounded in your business. That's what the pipeline is built to guarantee.
Will Google penalize AI content?
Google's published position is that it rewards helpful content regardless of how it's produced, and penalizes mass-produced content created primarily to manipulate rankings. That second category is exactly what the system is designed not to produce: every article targets a real search with real volume, is grounded in your actual business context, is fact-checked, and passes a quality gate before a human approves it. Thin, spun, publish-and-pray content is the failure mode we engineered against.
What do I need to get started?
A website — or not: if you don't have one, we build one for you. Beyond that, a Google account for the integrations and a little attention at the review checkpoint. Setup is one click: auto-setup scans your site, reads your market, and drafts the whole strategy on its own servers — you can close the tab, and a review email brings you back to confirm everything before anything publishes. Social accounts and Google Business Profile are optional but recommended; each one you connect becomes another distribution channel.
Do I need WordPress?
No. If your site runs WordPress, the engine publishes straight into it — articles and landing pages with full SEO fields, images, and schema markup. If your site is hosted anywhere else, we can mount a blog on your domain and publish there, so the authority still builds on your site. And if you don't have a website at all, we build you one on your domain, wired to the engine from day one.
What if I don't have a website at all?
That's a supported starting point, not a blocker. We build you a complete business site on your domain: static pages served from a global CDN (sub-second loads and the Core Web Vitals scores Google rewards), structured data with the right industry subtype, service pages written and published during setup, a contact page with your map and business details, and a design composed for your brand rather than a recycled template. New domains ramp publishing volume gradually — the pace a young site can absorb.
How long until I see results?
SEO compounds, and the honest timeline reflects that: the first weeks build the content library, impressions typically show up next, and clicks follow as rankings climb. Local and lower-competition searches move faster than national ones. What you get from day one is full visibility — the strategy page shows what's being targeted and why, and the performance page shows real Google data as soon as it exists. Anyone promising page-one rankings in two weeks is selling something else.
How much of my time does it take?
After the one-time setup, about ten minutes a week: approve or fix the articles the quality gate held back, glance at the dashboard's needs-you list, and reply to any Google reviews waiting on you. A weekly digest email tells you when there's something to do — you don't need to go looking.
What happens when the AI isn't sure about something?
It stops instead of guessing. The fact-check stage flags uncertain claims, the quality gate holds suspect articles in Review with the reasons listed, and pipeline agents are instructed to ask for clarification through structured outputs rather than invent specifics — prices, credentials, service details. Nothing questionable publishes itself.
Can I edit what it writes?
Always. Every article has a rich-text editor with AI quick actions (expand, shorten, rephrase) on whatever you select — and every change, whether you made it or the engine did, keeps the version it replaced. Open any article's history to see exactly what changed and when, compare versions line by line, and restore any earlier version with one click.
Who writes the strategy — me or the machine?
Both, honestly. The engine researches keywords from live ranking data, tracks competitor gaps, and proposes topic pillars and article angles. You confirm the pillars, register the pages that make you money, and can paste in your own keyword lists or exclude anything off-topic with a click. Every automated pick is visible on the strategy page before and after it happens.
Can my clients or team see what's going on?
Yes. You can invite people with read-only access: they see the strategy, the content, and the performance data, without any buttons to break. A monthly plain-language report email — articles published, Google traffic, top searches — goes out to client users on the 1st, written for a business owner rather than an SEO.
What does it cost?
Pricing is conversation-based while we work with early clients — it depends on publishing volume and how many projects you run. Get in touch and we'll show you what the engine would target for your business before any commitment.
See what it would target for your business.
Tell us your website and your trade — we'll show you the keyword picture and how the engine would fill it.