Keyword strategy
A plan built from real search data, not guesses.
Every article the engine writes has a job: a specific search with real volume behind it, organized under a topic pillar the business should own. The strategy is visible — what's targeted, what's published, what's still open.
Topic pillars, researched automatically
The strategy starts with pillars — the head topics a business should own in its market. Each pillar gets its own keyword research from live ranking data: search volume, keyword difficulty, and search intent for the terms real customers actually type. From that pool, the engine maintains a registry of distinct article angles, so no two pieces chase the same query.
- Search volume and difficulty from live ranking data, refreshed monthly so picks track real demand
- Distinct article angles per pillar — the engine never writes two articles competing for the same search
- An opportunity scatter that plots every keyword by difficulty and volume, colored by status: published, in progress, planned, candidate, or competitor gap
- Coverage tables per pillar showing exactly how much of each topic is claimed
It knows what competitors rank for
Track competitor domains and the engine diffs their rankings against yours. Keywords they rank for that no article targets show up as gaps — one click turns a gap into a planned article. A monthly backlink snapshot powers a link-gap report, too: the domains linking to competitors but not to you.
It starts from your real footprint
Already ranking for things? One click imports every keyword the site currently ranks for on Google, and terms in the top 10 are marked as yours automatically — the engine writes around them instead of cannibalizing them. Bring your own keyword list and paste it in; uploaded terms merge with the research, badged by source, and anything off-topic is excluded with one click.
- One-click import of your current Google rankings
- Paste keyword lists from any spreadsheet — they merge with the research and survive refreshes
- Exclude off-topic keywords from every part of the engine with one click
- Commercial lanes: if your site already owns the ready-to-buy pages, the engine writes the research content and stays out of your lane
See what it would target for your business.
Tell us your website and your trade — we'll show you the keyword picture and how the engine would fill it.