Page formats
The pages competitors never get around to building.
Blog articles build authority. These formats capture intent: the searches people type when they're choosing a company, comparing options, or pricing a job. The engine builds them from the same keyword evidence as everything else.
Five formats, each with a job
- City landing pages — a dedicated page per service area ("Plumber in Round Rock"), published as real site pages with LocalBusiness schema
- Cost calculators — interactive estimate widgets published on your site: high-intent "cost" rankings, a lead hook, and the kind of page other sites link to
- Comparison pages — "X vs Y" pages for the choosing-stage searches in your keyword pool
- Glossaries — one per topic pillar, built from definitional searches; quotable entries positioned for AI-search answers
- Cost guides — "How much does X cost?" long-form guides that cross-link the calculator
Built on evidence, not enthusiasm
Every format dialog shows the exact searches it would target before anything is created — real keywords from the pool with volume behind them. The engine nudges you when the evidence is there: unclaimed comparison searches, a pillar missing its glossary or cost guide. You pick; it builds.
- Demand evidence shown per format before you commit
- Deterministic titles and URLs — no keyword collisions with existing articles or with pages your site already owns
- Calculators are fully editable: review the rates and assumptions on a live preview before publishing
- Published formats drip out on a weekly cap alongside the article schedule instead of flooding it
Wired into the same loop
Formats aren't a separate product. City pages and calculators register as money pages, so every article routes ready-to-act readers toward them. They get the same quality gate, the same social distribution, and the same performance tracking as every article.
See what it would target for your business.
Tell us your website and your trade — we'll show you the keyword picture and how the engine would fill it.