How it works
Learn the business once. Then loop.
The engine runs a content loop: plan, write, quality-check, publish, distribute, measure, improve. Here's the whole system, stage by stage.
Scan — it learns the business once
Setup starts with your website. The engine scans the site and sitemap to map the services, the service areas, and the pages that make money — then walks you through confirming the marketing context: personas, ideal customers, brand voice, and the topic pillars the business should own.
If the site already ranks, one click imports every current Google keyword so the strategy starts from the real footprint instead of a blank page. If it already has commercial pages — city pages, a pricing page, a calculator — you register them as money pages, and every future article funnels readers there.
Then you connect the pipes: WordPress, social accounts, Search Console, Analytics, Business Profile. It's a one-time walkthrough; every step can be revisited later.
Strategy — a plan you can actually see
Each pillar gets keyword research from live ranking data — search volume, difficulty, competitor gaps — and a registry of distinct article angles, so no two pieces compete for the same query.
The Strategy page shows the whole picture: an opportunity scatter of every keyword by difficulty and volume, colored by status, plus coverage tables per pillar. What's targeted, what's published, what's still open — nothing hidden behind "trust us."
Autopilot — it writes, checks, and ships
Set a weekly article target and the engine keeps it, always picking the highest-opportunity gap. Every article runs the full pipeline — write, humanize, brand voice, fact-check, SEO pass, social posts — and then hits a deterministic quality gate. Clean pieces queue to WordPress at your blog slots with the full SEO payload; anything suspect stops in Review with the reasons listed.
Publishing triggers distribution: social posts scheduled per platform, a Google Business Profile post, internal links from older articles, and a money-page link routing ready-to-act readers toward a conversion.
Your part is about ten minutes a week: approve or fix what the gate held back, and glance at the dashboard's needs-you list.
Compound — the data feeds back
Search Console data lands daily and changes what happens next. Queries almost on page one become refresh suggestions you approve with a click. Searches you rank for but never targeted become new article angles. Weak-engagement pages float to the top of the refresh queue once Analytics is connected.
Meanwhile the maintenance runs itself: monthly site audits, monthly backlink gap reports, monthly keyword re-research so picks track live demand, weekly evergreen re-shares, and index checks on anything Google seems to have missed.
That's the difference between a treadmill and a loop: every month's work makes the previous months' work rank better.
See what it would target for your business.
Tell us your website and your trade — we'll show you the keyword picture and how the engine would fill it.